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The problem with traditional digital marketing tactics like SEO is that you generally have to wait months to see results and, who has time for that?  With paid advertising campaigns like Google Ads and Bing Ads, you can get qualified leads calling you within days; GUARANTEED.

Paid advertising allows you to control the amount of leads you have coming into your business which enables you to scale up or down depending on the time of year, how busy your business is, or let’s face it, maybe you want to take a vaca with the family and want to slow down the leads coming into your business.  Well, with paid advertising, you can do that.

Explore PPC Service Plans

JynglePPC

Suitable for small to medium size businesses

$ 350 Per Month
  • $0 - $2,500/month ad spend (paid to networks)
  • Up to 1,000 keywords targeted
  • Google Ads & Bing Networks
  • Strategic bid management
  • Tracking for 100 web lead phone calls
  • Setup of 1 Unbounce Landing Page template

JynglePPC +

Best value for companies that can handle high volume

$ 650 Per Month
  • $2,501 - $10,000/month ad spend (paid to networks)
  • Up to 2,000 keywords targeted
  • Google Ads & Bing Networks
  • Strategic bid management
  • Tracking for 300 web lead phone calls
  • Setup of 1 Unbounce Landing Page template

How Does Google Ads Work

With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.

If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.

One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.

While industries like legal and rehab should expect to pay upwards of $30-$40 per click for PPC, less competitive industries may only pay a few cents per click.

Since PPC targets people who are already searching terms related to your business, it will help you reach more qualified leads — people who are most likely to purchase your products or services.

However, there’s one catch. In addition to your max bid, Google considers your quality score (QS) when determining ad placement. Essentially, your quality score is a combination of your ad’s relevance to the keyword that triggered it, click through rate,
and the quality of the landing page visitors see after clicking your ad.

In short, the Ad Rank formula = (your max cost per click (CPC) bid) x (your ad’s QS). For example, if your maximum bid for a keyword is $2, and you have an ad QS of 10, your Ad Rank is 20.

For a single auction, the advertiser with the top Ad Rank will win the top advertising spot.

It’s also important to note that you can end up spending less while earning a top position if your ad has a high QS. To determine the amount you pay per click, Google uses a simple formula: (Ad Rank of the ad below yours) / (Your QS) + $0.01.

Googls Ads Cost

Now, it’s easy to see that the cost of a Google Ads campaign depends on a number of factors.

While there are certain aspects you can control — your max bid and quality of your ads — there are also elements you can’t control, like your competitors’ max bids and ad quality.

In addition, your industry and the level of competition for the keywords you want to trigger your ads will impact the cost of your PPC campaigns. While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like water damage restoration, can pay hundreds of dollars per ad click.

On average, businesses should expect to pay $2-$9 per click to advertise on the Google search network. On a monthly basis, the average professional home service business spends between $1,000 and $10,000 on PPC. This equates to approximately $12,000 to $120,000 per year.

How is my Google Ads budget spent?

One benefit of PPC advertising is that you control your budget. However, it’s important to understand how your Google Ads budget is spent so you can get the most from your campaigns.

In Google Ads, every campaign has its own unique settings where you can control its daily budget. When you run multiple campaigns at the same time, it’s helpful to think about which campaigns you want to have more priority. For example, campaigns related to your top-selling services are likely more important than campaigns designed to target top-of-the-funnel (TOFU) customers.

Then, you can break down your monthly PPC budget into daily budgets for each campaign, assigning more spend to higher priority campaigns.

If you set the max bid for an ad to $0.50 and want to earn 500 clicks per day, you would set a daily budget of $250. It’s important to note that you’ll never pay more than your max bid for an ad click. However, you may end up paying less depending on the competition and your ad’s quality score.

With Google Ads, you can specify when you want your ads to appear. For example, a carpet cleaning company that closes at 5 p.m. might use PPC ads to encourage people to call and schedule appointments during the time of business operation. While they can set their ads to all day, they can also increase bids for certain hours of the week.

Similarly, you can use geotargeting to allocate more of your budget to reach people in specific geographic areas. If you’re targeting customers in a specific city or neighborhood, geotargeting is a great way to maximize your ad spend and reach more qualified leads.

In addition, if mobile traffic is particularly valuable to your business, you can use device targeting to use more of your daily budget to reach mobile users. You can even take this a step further by targeting people using specific types of mobile devices.

Google Ads Management Services

As a team, we’ve refined our Google Ads management services to offer the very best in PPC. Our specialists also have years of experience among all of them that makes them some of the best in the industry when it comes to PPC campaign management. And because you can see our price list above, you’ll know exactly what to expect in terms of PPC Google Ads management costs.

Because they know how to set up a PPC campaign, how to run a PPC campaign, and how to get the best possible results, our team will also optimize your Google Ads campaigns so you receive the most relevant and quality clicks possible.

Additionally, our team members’ PPC manager certifications from Google and Microsoft demonstrate the knowledge and ability they possess in using the latest Google Ads tools available. This expertise works together with our awareness of the most up-to-date best practices to provide you with a successful and lucrative PPC campaign from one of the top PPC companies in the industry

Professional PPC Management Services from Jyngle

By drawing on the expert knowledge and skill of the PPC management team at Jyngle to manage your PPC accounts, you have Google Ads Certified individuals and Microsoft Advertising Professionals working on your side.

As such, our team of PPC managers is more than qualified to manage your PPC account, as we continually stay up to date with changes to ad platforms, the current best practices, and how to best optimize your campaigns.

Each of our Internet marketers possesses the knowledge and experience necessary to increase your service business’s ROI by getting the best value from your overall PPC budget and ad spend.

Whether we are starting from scratch and setting up your very first campaign, or if we are overhauling your existing campaigns, our innovative approach to optimizing each campaign ensures you will receive the best return on your investment.

As the best PPC managers will know, it’s dangerous to neglect data that could provide you with key insights on how to continually improve upon your website. The last thing you want to do after setting up optimized search engine marketing ad campaigns is allow them to run without ever paying attention to how they are performing. You could either pay a full-time employee to manage this, or you could take advantage of our professional PPC management team that has extensive experience in running a broad array of PPC campaigns.

Whether you need PPC management for your home service business or franchise, or if you want to generate new leads for your company, our team of marketers can help. Our Google Ads PPC management is second to none, and we’d love to show you why.

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